Hello! I’m ROSS JOHNSTON. I’m a designated accountant (CMA/CPA) of more than 15 years, with a background in management consulting, process and procedure improvement, financial modelling, strategic planning, supply chain, and project management.

So, what on earth am I doing heading up a jewellery company? For as long as I can remember I have been obsessed with very well made mechanical things. This obsession really sparked an interest into the world of high-end mechanical watches and high-end custom jewellery. I’ve also been described as a bit of a clotheshorse. During university I worked for a high-end menswear company that gave me an incredible education and introduction into the world of high-end luxury menswear.

Many years ago I briefly held the position of Head of Accounting and Finance at one of Canada's oldest jewellery stores/brands. While short lived, this role not only granted me valuable insights into various ready-to-wear jewellery brands on the market but also made me acutely aware of alternative, and in my view, superior approaches to delivering an exceptional jewellery experience and products to discerning clients.

In my opinion, the traditional high-cost, high-margin brick and mortar approach fell short. I am confident that my zero overhead method offers an elevated value proposition and an enriched client experience.

That role also solidified the fact that in no way was I ever going to be a stereotypical “accountant”. I purposefully chose the path of management accounting because I was always much more interested in strategy, business analysis, operations, and management with a emphasis on answering the ultimate question of “is there a better way of doing this?”. As a result, I developed a different style of jewellery business. This is JEWELLERY, DONE BETTER.